Generate Demand for the Construction Industry with Interest and Intent Data.
70% Improved Targeting Precision
Leveraging data from job bidding apps and intent signals to focus on accounts actively seeking solutions.
30% Faster Sales Conversion
Reduced the sales cycle by engaging decision-makers at the right moment with data-driven ABM.
50% Higher ROI on Digital Ads
Maximized budget efficiency and impact with actionable interest and intent data.
Using Data to Build Business Demand.
In the construction, engineering, and building manufacturing industries, generating “project-ready leads” is crucial for sustained growth. Traditional marketing methods often fall short, resulting in wasted ad spend and missed opportunities. This is where Account-Based Marketing (ABM) combined with interest and intent signals proves to be a game-changer.
By integrating ABM strategies with data from job bidding sites and other relevant data points, businesses can gain a significant competitive edge. This approach ensures that decision-makers receive the right message at the right time, thereby enhancing brand awareness and accelerating the sales cycle.
In this blog, we explore how leveraging data-driven ABM with interest and intent signals can improve your digital ad strategy, attract high-value leads, streamline marketing efforts, and amplify ROI.
For more insights, check out our blog: Digital Strategies for Green Construction Projects.
Leveraging Data for a Competitive Edge
The construction and building manufacturing sectors thrive on data. From job bidding sites that reveal active projects to digital footprints indicating purchase intent, there is a wealth of data available to inform ABM strategies.
For example, a construction firm could use data from job bidding platforms to identify companies in the early stages of large projects. By combining this data with interest signals—such as visits to pages on project management or compliance solutions—marketers can craft highly relevant ad campaigns on Google and LinkedIn.
Explore more on using customer data effectively for revenue growth: Customer Data, AI, and Revenue Growth.
Key Takeaways
- Data-driven ABM increases conversion rates by 27%, enabling more effective lead conversions.
- Intent signals reduce cost-per-lead by 20-30%, optimizing ad spend efficiency.
- ABM strategies shorten sales cycles by 30%, accelerating revenue growth.
- Job bidding data improves lead quality by 30%, focusing on project-ready prospects.
- Personalized ads see a 40% higher engagement rate, proving the power of tailored messages.
Integrating Data Sources for Maximum Impact
Job Bidding Platforms as a Data Goldmine
Job bidding sites like Dodge Data & Analytics, BidCentral.ca and ConstructConnect offer valuable insights into companies actively seeking bids. By integrating this data into ABM, businesses can identify accounts in the planning or execution stages of large projects, enabling highly targeted ad delivery.
Example:
A building manufacturer could serve ads showcasing energy-efficient materials to developers actively bidding on green construction projects. Learn more: Digital Leads from Trade Shows.
Digital Footprints and Behavioral Insights
Every click, download, or page visit provides insights into a prospect’s interests and readiness to purchase. By analyzing these digital footprints, marketers can craft personalized ads that resonate with where the account is in the buyer’s journey.
Example:
An engineering firm observed that prospects downloading compliance checklists were more likely to convert. Ads emphasizing compliance solutions saw a 40% higher engagement rate.
What We Learned: Success KPIs.
- Account Engagement: Tracks the effectiveness of personalized content in driving interaction
- Lead Quality: Measures the percentage of leads from high-intent accounts
- Return on Ad Spend (ROAS): Assesses the revenue generated per dollar spent.
- Cost per Lead (CPL): Evaluate the cost-efficiency of ad campaigns targeting high-value accounts.
The Takeaway:
The integration of ABM with interest and intent signals—fueled by data from job bidding sites and other sources—enables construction, engineering, and building manufacturing businesses to use digital ad strategies with small budgets. This approach not only improves lead quality but also maximizes the efficiency of marketing spend, leading to improved ROI and faster sales cycles.
In a data-driven world, leveraging these insights effectively is no longer optional but essential for businesses aiming to capture high-value, project-ready leads.
Ready to revolutionize your marketing strategy?
Embrace data-driven ABM with intent signals to unlock new opportunities and accelerate growth.
