DIGITAL TRANSFORMATION: Equipment & Aftermarket
Revenue-Centric Growth: OEMs & Dealers
The heavy equipment industry is transforming as traditional sales models converge with digital transformation, shifting dealer dynamics, and rising customer expectations. To succeed, businesses must balance legacy relationships with the power of data, modern sales and marketing technology, and scalable, personalized customer experiences.
Winning in this competitive landscape requires delivering exceptional customer experiences (CX), improving NPS, maintaining strong sales pipelines across new, used, and rental equipment, and scaling aftermarket and eCommerce opportunities to drive growth.
OEMs: We bring the expertise and innovation in modern sales and marketing needed to align OEM strategic goals seamlessly with dealer execution and support. By delivering scalable, data-driven marketing solutions enabled by MarTech, we help uncover new equipment opportunities for Dealers, expand aftermarket and eCommerce sales, and operationalize data including telematic data to drive measurable growth.
Our capabilities include advanced digital marketing and transformation strategies, CDP multi-channel orchestration, sales lead generation and funnel management, and omni-channel campaign orchestration—empowering OEMs and their Dealers to perform at their best across diverse markets. Together, we rise the tide for all Dealers, ensuring consistent success across the network.
Dealers: We empower dealers with revenue-focused marketing operations designed to increase MQL & SQL leads and sales, reduce costs, maximize customer coverage, integrate with Sales teams and enhance customer experience (CX).
By integrating Dealer or OEM data, enable Sales & Marketing technology, and ABM (account-based strategies), we enable Dealers to act on digital sales signals, automate lead generation, and optimize funnel performance for both new / used / rental equipment and aftermarket.
At Rise Up Digital, we transform marketing from a cost-centre into a revenue engine, delivering measurable sales growth in heavy equipment and aftermarket. Let us help you monetize your data, enable cutting-edge Sales & Marketing technology, and empower your teams with transformative solutions to lead your business into a connected, results-driven future.