How Digital Customer Experience Helps Solar Installers and Electrician Companies Grow

70% increase in website traffic.

2x increase in commercial customer inquiries.

40% increase in commercial lead conversion.

“Working with Rise Up Digital has made a big difference for our business. They helped us bring in more commercial projects and improved our digital outreach, website, value positioning, and sales process. With better lead management and automation, we save time and focus on what really matters—serving our customers.”
Rob B. President

The team at Rise Up Digital recently partnered with a Greater Vancouver-based solar panel installation company aiming to expand its commercial customer base by improving its Digital Customer Experience (DCX). The company faced familiar challenges: low online visibility, inefficient lead generation, and a lack of sales automation through the customer journey.

The client’s primary goal was to boost sales, improve operational efficiency, and create a smooth digital experience for residential and commercial clients.

By evaluating their target market, customer journey, marketing and sales efforts, and current technology and automation tools, we pinpointed critical areas for improvement.

These findings are relevant not only to solar panel installers but applicable to many service providers looking to stay competitive in a digital-first market.

Here’s how solar companies and broader green energy markets can leverage Digital Customer Experience (DCX) strategies to attract more clients, lower operational costs, and achieve long-term revenue growth.

Key Takeaways

  • Client: Private
  • Location: Greater Vancouver Area, BC
  • Industry: Solar Energy (residential & commercial)
  • Challenge: Low market visibility, poor lead generation, ineffective sales processes
  • Solution: See below
  • Key Results: See below

Why Digital Customer Experience (DCX) Matters

  • Improved & More Leads – A well-optimized Digital leads to positive reviews, which boosts credibility and attracts more customers.
  • Higher Customer Retention – Strong follow-up strategies and automated engagement turn one-time buyers into loyal customers.
  • Lower Operational Costs – AI chatbots, self-service portals, and automation reduce support costs while enhancing customer satisfaction.
  • Competitive Differentiation – Companies that provide a seamless digital experience stand out and convert more leads into sales.

Challenges:

Many small and mid-sized businesses (SMBs) in the solar and electrical industry struggle with digital adoption in their business improvement plan, missing out on opportunities to increase revenue and lower operational costs to attain efficiency. Below are some key challenges and solutions based on data-driven insights.

Problem 1: Limited Online Presence & Poor Lead Generation

  • Issue: 97% of consumers search online for local services, yet many businesses lack strong digital visibility, losing leads to competitors.
  • Solution / Fix:
    • Optimize Local SEO – Businesses ranking in the top #3 Google search results see a 70% increase in website traffic.
    • Improve Website Conversions – Websites optimized for user experience see 2x higher inquiries.
    • Enable Online Booking – Companies offering instant scheduling tools convert 40% more leads.

Problem 2: Poor Online Reputation & Unmanaged Reviews

  • Issue: 90% of customers read reviews before selecting a service provider, yet many businesses don’t manage online feedback.
  • Solution / Fix:
    • Automate Review Requests – A simple email or SMS follow-up can increase review collection by 300%.
    • Engage with Reviews – Companies that respond to feedback see 25% higher customer trust.
    • Leverage Testimonials – Featuring positive reviews in marketing boosts lead conversion by 20%.

Problem 3: Untracked Marketing ROI & Wasted Ad Spend

  • Issue: 41% of businesses struggle to track marketing performance, leading to inefficient ad spending.
  • Solution / Fix:
    • Use Analytics Tools – Businesses utilizing data-driven insights improve ad performance by 50%.
    • A/B Test Campaigns – Testing different marketing strategies, messaging, and adv channels can double conversion rates while reducing CAC.
    • Adopt CRM Software – Tracking lead sources in a CRM increases closing rates by 15%.

Problem 4: Customer Expectations for 24/7 Availability

  • Issue: 75% of customers expect instant responses, but many businesses rely solely on phone support during business hours.
  • Solution / Fix:
    • Implement AI Chatbots & Live Chat – Companies using AI-driven support see an 85% increase in customer satisfaction.
    • Use Automated Email & SMS Updates – Keeping customers informed reduces support calls by 35%.
    • Launch a Self-Service Customer Portal – Allowing customers to track projects online builds engagement and trust.

Problem 5: Lack of Internal Digital Skills & Bandwidth

  • Issue: Many SMBs struggle with managing digital transformation due to limited staff expertise and resources.
  • Solution / Fix:
    • Partner with Digital Experts – Businesses that outsource digital strategy achieve ROI 60% faster.
    • Automate Administrative Tasks – Automation reduces workload by 40%, allowing teams to focus on growth.
    • Train Employees in Digital Tools – Teams trained in CRM and automation improve efficiency by 30%.
Solar energy installer commercial lead generation digital marketing

Recommendations

The next steps for solar installers and electricians to optimize Digital Customer Experience, businesses should start with:

  1. Creating a Digital-First Customer Journey: Develop a high-converting website optimized for local search. Use SEO & digital ads to reach targeted audiences.
  2. Automating & Simplifying Business Processes: Implement AI chatbots for customer inquiries. Use CRM software for lead segmentation and follow-ups.
  3. Leveraging Data to Improve Marketing & Sales: Track customer behaviours and refine marketing campaigns. Use analytics to offer personalized services & promotions.

Key Results and Final Thoughts

Key Results:

  • 70% more website traffic by optimizing for Google search ranking (SEO).
  • 2x increase in commercial customer inquiries by improving the digital outreach, website strategy, and sales funnel.
  • 40% higher commercial lead conversion through online scheduling and automated follow-ups.
  • Projected 50% additional revenue over 5 years through commercial project expansion.

For solar panel installers, electricians, and renewable energy providers, improving Digital Customer Experience (DCX) is a game-changer. Companies that invest in AI-driven automation, optimized marketing, and customer-centric digital strategies will outperform competitors and achieve sustainable growth while lowering Client Acquisition Costs.

Why This Strategy Works for Your Business

  • Clear, compelling messaging that connects with customers.
  • Automated digital tools to reduce workload and improve efficiency.
  • Proven strategies that drive growth for solar installers and electricians.

The time to act is now!

Solar energy installer commercial lead generation digital marketing
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